Elon Musk is Twitter’s final ‘main character’

Elon Musk is running Twitter into the ground. But with everyone paying attention, maybe that’s OK by him.

Elon Musk (Image: AAP/Jaap Arriens/Sipa USA)
Elon Musk (Image: AAP/Jaap Arriens/Sipa USA)

Content Corner

In 2019, a Twitter user called @maplecocaine captured an important truth about the platform.

“Each day on Twitter there is one main character. The goal is to never be it”, they tweeted.

For those not familiar with the platform, being the “one main character” describes the moment when a Twitter user goes viral for the wrong reasons — typically for tweeting something ill-advised.

Read more from Cam Wilson’s fortnightly newsletter WebCam.

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