Australian ‘PR queen’ Roxy Jacenko steps down from Sweaty Betty, the company that made her famous
Australia’s public relations “queen”, Roxy Jacenko, announced she is stepping down as director of Sweaty Betty, the firm she founded in 2004.
Jacenko made the announcement with a throwback photo on her Instagram from back when she had her original nose and hair colour.
The marketing maven founded the company in 2004 as a “desperate to succeed” 24-year-old.
“It’s time for me to hang my PR shoes up (and no, they were never stilettos, they were trainers — why? Cause you can’t run in them) and say goodbye to my working life as I know it — I’ve lived and breathed @sweatybettypr (in sickness and in health, quite literally) but now it’s time to live,” Jacenko wrote.
The 42-year-old with a talent for self-promotion started her working career at McDonald’s and “barely graduated high school”.
Jacenko took a job at the clothing company Diesel and worked her way up to marketing manager despite having no formal education or experience.
She then struck out on her own and began Sweaty Betty.
The firm was once rumoured to have an annual turnover of more than $10 million.
In the post, Jacenko wrote she was “proud”.
“I feel like I earned that title I’ve been labelled “PR queen” and at the same time, I have tears because wow, what a f**king ride it’s been!” she wrote.
“So before you hear it from anyone else, cause hey, once a PR girl, always a PR girl — here you have it straight from the horse’s mouth, as they say!
And before someone highlights it, let’s thank the lord I met a great nose doctor and blonde specialist, okay okay a lip Dr, a personal trainer and a stylist.
Jacenko is frequently in the news for throwing lavish parties for her children and her million-dollar mansion.
In 2016, her husband, Oliver Curtis, was imprisoned in June 2016 for insider trading.
Jacenko had a failed reality TV show in 2019.
Jacenko made the announcement with a throwback photo on her Instagram from back when she had her original nose and hair colour.
The marketing maven founded the company in 2004 as a “desperate to succeed” 24-year-old.
“It’s time for me to hang my PR shoes up (and no, they were never stilettos, they were trainers — why? Cause you can’t run in them) and say goodbye to my working life as I know it — I’ve lived and breathed @sweatybettypr (in sickness and in health, quite literally) but now it’s time to live,” Jacenko wrote.
The 42-year-old with a talent for self-promotion started her working career at McDonald’s and “barely graduated high school”.
Jacenko took a job at the clothing company Diesel and worked her way up to marketing manager despite having no formal education or experience.
She then struck out on her own and began Sweaty Betty.
The firm was once rumoured to have an annual turnover of more than $10 million.
In the post, Jacenko wrote she was “proud”.
“I feel like I earned that title I’ve been labelled “PR queen” and at the same time, I have tears because wow, what a f**king ride it’s been!” she wrote.
“So before you hear it from anyone else, cause hey, once a PR girl, always a PR girl — here you have it straight from the horse’s mouth, as they say!
And before someone highlights it, let’s thank the lord I met a great nose doctor and blonde specialist, okay okay a lip Dr, a personal trainer and a stylist.
Jacenko is frequently in the news for throwing lavish parties for her children and her million-dollar mansion.
In 2016, her husband, Oliver Curtis, was imprisoned in June 2016 for insider trading.
Jacenko had a failed reality TV show in 2019.
